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	<title>The Bloom Report</title>
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	<description>The World Of Interactive &#038; Mobile</description>
	<pubDate>Thu, 10 Sep 2009 17:48:50 +0000</pubDate>
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		<title>Live SMS Chat for Marketing &#038; Customer Service</title>
		<link>http://blog.blumo.com/2009/09/10/live-sms-chat-for-marketing-customer-service/</link>
		<comments>http://blog.blumo.com/2009/09/10/live-sms-chat-for-marketing-customer-service/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 17:48:50 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

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With mobile phone penetration in the U.S. approaching 90%, the need for customer service and engagement tools that address an increasingly mobile population is set to explode. Twitter has proven to be a fantastic service vehicle for many companies, but the public nature of the platform isn’t ideal for personal customer service questions or work [...]]]></description>
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		<title>Are Brands &#038; Agencies the Biggest Hurdle to Mobile Marketing Adoption?</title>
		<link>http://blog.blumo.com/2009/08/19/are-brands-agencies-the-biggest-hurdle-to-mobile-marketing-adoption/</link>
		<comments>http://blog.blumo.com/2009/08/19/are-brands-agencies-the-biggest-hurdle-to-mobile-marketing-adoption/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:57:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<title>13 Metrics of Mobile Marketing</title>
		<link>http://blog.blumo.com/2009/08/11/13-metrics-of-mobile-marketing/</link>
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		<pubDate>Tue, 11 Aug 2009 15:40:29 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Marketing]]></category>

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		<title>Why We are a Mobile Marketing Agency</title>
		<link>http://blog.blumo.com/2009/08/04/why-we-are-a-mobile-marketing-agency/</link>
		<comments>http://blog.blumo.com/2009/08/04/why-we-are-a-mobile-marketing-agency/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 17:15:02 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.blumo.com/?p=116</guid>
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		<title>5 Things to Consider before Developing a Branded iPhone Application</title>
		<link>http://blog.blumo.com/2009/07/02/5-things-to-consider-before-developing-a-branded-iphone-application/</link>
		<comments>http://blog.blumo.com/2009/07/02/5-things-to-consider-before-developing-a-branded-iphone-application/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 19:27:44 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[iPhone]]></category>

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		<title>Why AdMob Metrics are Irrelevant for Branded iPhone Applications</title>
		<link>http://blog.blumo.com/2009/06/26/why-admob-metrics-are-irrelevant-for-branded-iphone-applications/</link>
		<comments>http://blog.blumo.com/2009/06/26/why-admob-metrics-are-irrelevant-for-branded-iphone-applications/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 20:52:59 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.blumo.com/?p=106</guid>
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		<title>iMedjet First-Aid Guide for iPhone &#038; iTouch</title>
		<link>http://blog.blumo.com/2009/05/28/imedjet-first-aid-guide-for-iphone-itouch/</link>
		<comments>http://blog.blumo.com/2009/05/28/imedjet-first-aid-guide-for-iphone-itouch/#comments</comments>
		<pubDate>Thu, 28 May 2009 20:12:36 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://blog.blumo.com/?p=90</guid>
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		<title>The “Year for Mobile” will be Different for Everyone</title>
		<link>http://blog.blumo.com/2009/05/22/the-%e2%80%9cyear-for-mobile%e2%80%9d-will-be-different-for-everyone/</link>
		<comments>http://blog.blumo.com/2009/05/22/the-%e2%80%9cyear-for-mobile%e2%80%9d-will-be-different-for-everyone/#comments</comments>
		<pubDate>Fri, 22 May 2009 20:27:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.blumo.com/?p=87</guid>
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		<title>How Not to do Mobile Alerts – The Perfect Case Study</title>
		<link>http://blog.blumo.com/2009/05/07/how-not-to-do-mobile-alerts-%e2%80%93-the-perfect-case-study/</link>
		<comments>http://blog.blumo.com/2009/05/07/how-not-to-do-mobile-alerts-%e2%80%93-the-perfect-case-study/#comments</comments>
		<pubDate>Thu, 07 May 2009 20:01:43 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

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		<title>Four Ways to Implement Mobile Coupons</title>
		<link>http://blog.blumo.com/2009/04/22/four-ways-to-implement-mobile-coupons/</link>
		<comments>http://blog.blumo.com/2009/04/22/four-ways-to-implement-mobile-coupons/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 17:38:09 +0000</pubDate>
		<dc:creator>Sean Bartlett</dc:creator>
		
		<category><![CDATA[General]]></category>

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