Comments for The Bloom Report http://blog.blumo.com The World Of Interactive & Mobile Thu, 11 Mar 2010 12:59:18 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on 2009 Super Bowl - Three Mobile Marketing Campaigns that could have Been by admin http://blog.blumo.com/2009/02/01/2009-super-bowl-three-mobile-marketing-campaigns-that-could-have-been/comment-page-1/#comment-1513 admin Tue, 10 Mar 2009 19:33:02 +0000 http://blog.blumo.com/?p=58#comment-1513 Hi Mitch, Thanks for the comment. While you are certainly correct about the cars.com spot ("David Abernathy") showing the mobile site, it was extremely short (2 seconds) and came with no explicit call to action. It wasn't that I overlooked the effort, it was just very subtle. Regards, -Sean Hi Mitch,

Thanks for the comment. While you are certainly correct about the cars.com spot (”David Abernathy”) showing the mobile site, it was extremely short (2 seconds) and came with no explicit call to action.

It wasn’t that I overlooked the effort, it was just very subtle.

Regards,

-Sean

]]> Comment on 2009 Super Bowl - Three Mobile Marketing Campaigns that could have Been by Mitch Harris http://blog.blumo.com/2009/02/01/2009-super-bowl-three-mobile-marketing-campaigns-that-could-have-been/comment-page-1/#comment-1512 Mitch Harris Tue, 10 Mar 2009 17:01:01 +0000 http://blog.blumo.com/?p=58#comment-1512 Great point that you are making here but you overlooked the use of mobile in the Cars.com ad. I am shocked that in this Web 2.0 world no one took advantage of your offer. Great point that you are making here but you overlooked the use of mobile in the Cars.com ad.

I am shocked that in this Web 2.0 world no one took advantage of your offer.

]]> Comment on 5 Basic Questions to Ask Your Prospective Mobile Marketing Agency by Manny Ju http://blog.blumo.com/2009/03/04/5-basic-questions-to-ask-your-prospective-mobile-marketing-agency/comment-page-1/#comment-1511 Manny Ju Thu, 05 Mar 2009 00:57:01 +0000 http://blog.blumo.com/?p=63#comment-1511 Thanks for publishing these tips. As a matter of academic debate, I agree with three of your points and disagree with the other two. Point #1: Perhaps its my misunderstanding of the definition of "owning" the platform. At the end of the day, almost no one except SMS Aggregators will have connectivity to wireless carriers. Reasons: (1) cost of the connection to Tier 1 and Tier 2 carriers is quite prohibitive, and (2) carriers are restricting who they choose to do business with. Point #5: The hidden assumption to this recommendation (although quite valid nonetheless) is that the mobile device accessing the web site correctly declares that it is a mobile device and that it does so in a manner that your site will recognize so that it can search the appopriate content. Practice has shown that this is not always the case. There are no standards regarding mobile device browsers and they do not all declare themselves as such. It is still best to have a mobile-specific URL to allow mobile visitors directly access your mobile site. Thanks for publishing these tips.

As a matter of academic debate, I agree with three of your points and disagree with the other two.

Point #1: Perhaps its my misunderstanding of the definition of “owning” the platform. At the end of the day, almost no one except SMS Aggregators will have connectivity to wireless carriers. Reasons: (1) cost of the connection to Tier 1 and Tier 2 carriers is quite prohibitive, and (2) carriers are restricting who they choose to do business with.

Point #5: The hidden assumption to this recommendation (although quite valid nonetheless) is that the mobile device accessing the web site correctly declares that it is a mobile device and that it does so in a manner that your site will recognize so that it can search the appopriate content. Practice has shown that this is not always the case. There are no standards regarding mobile device browsers and they do not all declare themselves as such. It is still best to have a mobile-specific URL to allow mobile visitors directly access your mobile site.

]]> Comment on Blumo Exclusive: Administer Your Text-to-Win from a Mobile Phone by Gary Knudson http://blog.blumo.com/2008/12/09/blumo-exclusive-administer-your-text-to-win-from-a-mobile-phone/comment-page-1/#comment-1462 Gary Knudson Sat, 24 Jan 2009 01:07:18 +0000 http://blog.blumo.com/2008/12/09/blumo-exclusive-administer-your-text-to-win-from-a-mobile-phone/#comment-1462 As I am the original marketer you refer to, I can personally attest to the awesomeness of this service. Having this feature very much simplifies our work in managing clients sponsorships. Keep up the good fight Blumo! Great work on the Bloom Report! As I am the original marketer you refer to, I can personally attest to the awesomeness of this service. Having this feature very much simplifies our work in managing clients sponsorships. Keep up the good fight Blumo!

Great work on the Bloom Report!

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