Engaging the Hispanic Market with Mobile Marketing
December 19th, 2008
It’s no secret that the Hispanic population is the fastest growing segment of the U.S. population and thus a highly coveted market for brands. However, many do not know that Hispanics living in the U.S. also index far higher than the general population for their use of mobile. If you are a brand marketer and looking to engage a group expected to represent more than $1 trillion in consumer purchasing by the year 2012, consider the following:
- 73% of Hispanics in the U.S. have sent or received a text message, compare to 68% of blacks, and 53% of whites. Source - Pew Internet: March 2008 (page 3) (PDF)
- 78% of Hispanics have a mobile phone by the age of 17 & are more likely than other teens to use advanced mobile functions. Source - MultiMedia Intelligence: October 2008
- The median age of the U.S. Hispanic population (2006) was 27.4 years of age, in the sweet spot for mobile use and marketing. The general population has an average age of 36.4. Source - U.S. Census: May 2007