Why We are a Mobile Marketing Agency
As part of my five state tour last week, I met with a dozen advertising agencies (and several prospective clients) about working together to offer mobile marketing to their respective clients. As we do quite a bit of work with agencies, these meetings are common and serve as a great opportunity to cover new strategies and technologies, as well as brainstorm about potential use cases. Towards the end of one meeting, one of the agency folks asked me why we refer to ourselves as an agency, as opposed to a mobile platform, technology company, etc.
We call ourselves an agency for several reasons:
1. We Add Value: It is rare that an agency or client comes to us with a marketing strategy that incorporates mobile and doesn’t need at least a little (usually a lot) tweaking. In addition to strategy, we often provide custom technology solutions to meet the exact needs of clients, rather than trying to fit their campaign into a narrowly defined technology platform.
2. We are Technology-neutral: Our philosophy is to recommend the execution that best fits with the goal of the campaign or program. Whether that means SMS, a mobile website, or application, we aren’t tied to a single solution.
3. We Provide Service: Every single client and partner agency has my mobile number and knows that they can feel comfortable contacting me day or night, seven days a week. While this may interrupt dinner on occasion, we realize that client campaigns are an important component of business and any questions or issues need to be addressed in real time.