Free Mobile Marketing Campaign for 2009 Super Bowl Advertisers
The Super Bowl is met with eager anticipation each year as tens of millions of viewers tune in for the game and an equal number watch for the commercials. Without a doubt, there is no other day of the year in which virtually the entire target audience of every marketer in the country has self assembled and is eager to digest five hours of marketing messages. According to Nielsen, 97.5 million people watched the 2008 Super Bowl and you can be sure that the vast majority had a mobile phone in their pocket.
Advertisers spend millions of dollars to produce their commercials and for air time, yet little has changed throughout the decades of advertising. It’s still a broadcast and with so much competition for awareness, expecting someone to remember the message hours or days later is wishful thinking for the majority that fail to cut through the clutter. A much more prudent and measurable execution is to allow people to engage with the message in real time and take an action that leads them towards the goals of the marketer.
The obvious vehicle for such an interaction is mobile and that’s why we are offering all advertisers running national television commercials the opportunity to integrate a mobile marketing campaign with their commercial during the 2009 Super Bowl.
BLUMO OFFERS FREE MOBILE MARKETING CAMPAIGN TO 2009 SUPER BOWL ADVERTISERS
Phoenix, AZ (December 22, 2008) – Blumo, a mobile marketing agency that serves leading consumer brands and advertising agencies, is offering a free mobile marketing campaign to advertisers in the 2009 Super Bowl. All advertisers airing a national commercial during the game are eligible and will receive free campaign development and execution services, only being responsible for messaging costs.
“In our current economic climate, marketing accountability is of utmost importance and there is no better way to quantify marketing activities in real-time than by a mobile interaction,” said Sean Bartlett, Vice President of Sales and Marketing at Blumo. “Adding a mobile marketing element to Super Bowl ads is a tremendous opportunity to connect with consumers from all demographics and to take a broadcast message and make it truly engaging.”
The Blumo team will select one recipient of the free mobile marketing campaign based on eligible inquiries and will lead the advertiser and their agency through the complete development and execution of the campaign. The advertiser will be able to choose from mobile marketing services including; auto response, digital collateral, mobile coupons, ringtones, wallpapers, trivia, voting, text to win, store locators, or any custom mobile deliverable.
Advertisers and agencies can submit their inquiry to superbowl@blumo.com. Submissions must be received by January 7, 2009 and all eligible entries will receive a response with 24 hours.
Press release from PRWeb