Times are tough and that means local businesses need to step up their marketing game as the fight for business in the ultra-competitive retail and restaurant business intensifies. While crafting a comprehensive marketing plan might seem overwhelming for a small business owner not well-versed in marketing, the answer can be quite simple. Consumers love coupons!
It’s no secret that people love to save a buck, but the numbers are pretty astounding.
• 87% of consumers prefer businesses that offer coupons.
• 89% are more likely to use coupons in a recession.
• 71% of households with a HHI of $75,000+ use coupons.
Another interesting point is that consumers aren’t compelled to try a new business because of a coupon, thus they prefer offers from trusted sources.
So…how do you offer your existing customers coupons in a cost effective and timely manner? Mobile coupons of course. Setting up a mobile coupon club is extremely simple and because there is no creative involved, is cheaper than email. In addition, the ability to send a mobile coupon in an instant can prove to be an important way to drive immediate business.