Coupons for Local Retailers are Most Appealing to Consumers
Times are tough and that means local businesses need to step up their marketing game as the fight for business in the ultra-competitive retail and restaurant business intensifies. While crafting a comprehensive marketing plan might seem overwhelming for a small business owner not well-versed in marketing, the answer can be quite simple. Consumers love coupons!
It’s no secret that people love to save a buck, but the numbers are pretty astounding.
• 87% of consumers prefer businesses that offer coupons.
• 89% are more likely to use coupons in a recession.
• 71% of households with a HHI of $75,000+ use coupons.
Another interesting point is that consumers aren’t compelled to try a new business because of a coupon, thus they prefer offers from trusted sources.
So…how do you offer your existing customers coupons in a cost effective and timely manner? Mobile coupons of course. Setting up a mobile coupon club is extremely simple and because there is no creative involved, is cheaper than email. In addition, the ability to send a mobile coupon in an instant can prove to be an important way to drive immediate business.