As we’ve pointed out in the past, what separates mobile agencies from mobile platforms is the ability to solve business issues through marketing strategy and/or technological expertise. One such opportunity presented itself a couple of years ago when the event marketers that we work with brought to our attention that it would be very helpful to be able to administer a text-to-win while in the field.
Our team went to work and we are happy to report that a fully functioning tool was available in just a short period of time and has been in use ever since, we just haven’t talked about it to external audiences. As event marketers know, events and contests don’t always adhere to a strict timeline and thus scheduling a “hard” start and end time for contests proved rather cumbersome.
In designing the field administration process, it was paramount that the tool work 100% of the time and be easy to use. Check on both accounts. Here is how the process works once Blumo and the client have designed the campaign and readied it for activation.
Step 1: When the marketer wants to start the campaign they simply send a text message with the unique campaign ID and “start”.
Step 2: Once the contest has run its course, the marketer sends a text message with the unique campaign ID and “End”.
Step 3: To pick the winner, the marketer sends a text message with the unique campaign ID and “Win”.
Optional: At any point during the contest, the marketer can check the number of entries by sending a text message with the campaign ID and “Status”.
Depending on the requirements of the campaign, a series of automated messages are sent to…
• Non-winners: Thanks for playing…
• Winner: Details for collecting the prize
• Marketer: Mobile number of the winner to help facilitate the awarding of the prize
The tool is battle tested and has been successfully deployed at concerts, tradeshows, and numerous professional and collegiate sporting events.
As I am the original marketer you refer to, I can personally attest to the awesomeness of this service. Having this feature very much simplifies our work in managing clients sponsorships. Keep up the good fight Blumo!
Great work on the Bloom Report!